The Head Coach

  1. HOME
  2.  | 
  3. About AWF
  4.  | The Head Coach

Sabina “The Instigator” Turner

Known within the fitness, feminist, queer and rock communities as the beloved Boss of AWF (Alternative Womens Fitness,)

Sabina is also the brains behind Alternative Activewear, Matriarchitect, Alternative Rainbow Fitness, Superheroine, and more; whilst maintaining successful careers in both fashion design and sports marketing.

Fashion designer by day, fervent footy player, and avid alternative rock fan; Sabina successfully combines her passions into projects that help women thrive. Teaching fun fitness classes to alternative and heavy music since 2012, Sabina soon found herself surrounded by a band of loyal followers seeking to get strong, keep fit, and have fun; without having to conform to the norms of a standard gym. Soon AWF was employing a number of trainers teaching a huge variety of boutique classes, to cool music themes, all eschewing standard fitness group aims of weight loss or competition in favour of inspiring social inclusion and confidence in in women.

By 2016 AWF had grown to encompass the CLUBhouse, a venue for AWF’s fitness classes; in addition to meditation, craft classes, art therapy and more. The CLUBhouse featured a retail space not only for Sabina’s label Superheroine and collab DRS x AWF; but also stocked all sorts of locally made products from independent, female-owned businesses. Covered in feminist artwork and always pumping cool tunes, the CLUBhouse hosted markets, parties, gigs and more. Since 2019, AWF sessions are run from numerous venues throughout Melbourne, whilst the retail side has gone online, to the Alternative Activewear website.

While AWF has always been inclusive to all women, including non-binary and trans women; Alternative Rainbow Fitness was born of a desire to include all genders and sexualities, and provide a safe space for LGBTQI+ much as AWF has for women. AWF has more plans on the horizon in collaboration with a number of other local, inspirational small business – watch this space!

More recently, ‘Bina has busted out from behind-the-scenes and jumped into the midst of the action once more. Since updating her group training qualifications, Sab uses her extensive fitness abilities and uniquely encouraging people skills to teach Boxing, Muaythai and Sculptallica (and more) on the regular, and has re-discovered life out from under all the bloody the paperwork.

You can catch Sabina teaching on Monday nights with her sister at Authentic Women, Ringwood; Tuesdays in her new home of the Yarra Valley; Wednesdays teaching AWF classes in Preston; random Pop Ups around the traps and being an inspirational legend every damn day. Bring it on!